Schlagwort: Wirtschaft
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Sachsen-Anhalt kanns halt
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SACHSEN-ANHALT KANN’S HALT.
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Mit dem Slogan „Sachsen-Anhalt kann’s halt“
startet das Bundesland eine neue Kampagne
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Mit klaren Botschaften für die Zielgruppen
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Fachkräftemangel, ein Thema ist allgegenwärtig und wird uns angesichts der demografischen Prognosen noch lange beschäftigen. Das treibt auch die Landesregierung um. Jetzt hat sie eine neue Kampagne gestartet. Diese Woche stellte Wirtschaftsminister Sven Schulze die Kampagne vor. Neben der Rückgewinnung von Pendlern und Rückkehrern setzt man auch auf internationale Talente. Auch Studierende in Sachsen-Anhalt würden in den Blick genommen, heißt es in einer Pressemitteilung. Andererseits sollen internationale Talente durch Kooperationen mit Partnern etwa in Vietnam, die Förderung hybrider Studiengänge und ein gezieltes Standortmarketing gewonnen werden. Herausgestellt werden sollen die Vorzüge Sachsen-Anhalts als Land zum Leben. Und zum Arbeiten.Ein paar Motive der Kampagne:
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Wirtschaftsminister Sven Schulze bei der Präsentation der Kampagne:Sachsen-Anhalt kann‘s halt! Mit dieser Kampagne gehen wir eine wichtige Herausforderung an: den Fachkräftemangel. Unser Land wächst und entwickelt sich – sowohl wirtschaftlich als auch als moderner Lebensstandort. Um diesen Weg weiterzugehen, brauchen wir qualifizierte Arbeitskräfte, aus dem Inland und aus dem Ausland. Mit der Kampagne setzen wir gezielt Anreize, etwa durch konkrete Projekte hier vor Ort und in Ländern wie Vietnam. So zeigen wir: In Sachsen-Anhalt finden Fachkräfte nicht nur spannende Arbeitsplätze, sondern auch optimale Lebensbedingungen.
In Sachsen-Anhalt fänden Fachkräfte nicht nur spannende Arbeitsplätze, sondern auch optimale Lebensbedingungen, findet Schulze. Eine der Kampagne zugrunde liegende Studie des Instituts der Deutschen Wirtschaft bestätigt das. „In Sachsen-Anhalt ist ein gutes Leben bezahlbar: Hier treffen günstige Preise auf gute Lebensbedingungen. Diese Kombination ist für Fachkräfte besonders relevant“, heißt es dort.
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Attraktives Lebensumfeld für Schlüsselbotschaften genutzt
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Kinderbetreuung, Kulturangebote, Lebenshaltungskosten … – es gibt viel, das für Sachsen-Anhalt spricht. Das genau stellt die Kampagne in den Vordergrund. Entworfen wurde sie durch die Kreativagentur Scholz & Friends. Sie wählte dafür Schlüsselthemen von Fachkräften, Auszubildenden und Studierenden aus, etwa bezahlbaren Wohnraum, zukunftssichere Berufsmöglichkeiten und ein attraktives Lebensumfeld.Einige Highligts aus erwähnter IW-Studie grafisch dargestellt:
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Die Werbekampagne spricht ihre Zielgruppen auf allen Kanälen an über eine umfangreiche digitale Präsenz, Social Media-Kampagnen, ergänzende Außenwerbungsmaßnahmen wie Plakate und Hörfunkwerbung sowie im Rahmen zahlreicher Veranstaltungen.
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Auch interessant
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Neue Visionen für ehemaliges ZEKIWA Gelände
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LEBEN & ARBEITEN
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Neue Visionen für ehemaliges ZEKIWA Gelände
zu Gast in der HTWK Leipzig[/av_textblock]
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Ein Architekturrundgang
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Leipzig, 15.02.23 I Im Rahmen des Architekturrundgangs für das Wintersemester 2022/23 wurden an der Hochschule für Technik, Wirtschaft und Kultur Leipzig (HTWK) die Abschluss- und Projektarbeiten aus dem Bachelor- und Masterstudiengang Architektur ausgestellt. Das ZEKIWA Gelände in Zeitz war dabei Gegenstand des städtebaulichen Entwurfsprojektes von Studierenden aus dem 3. Bachelorsemester.
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Zur Projektwebseite
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Die angehenden Architekt*innen widmeten sich in ihren städtebaulichen Entwürfen der Frage, wie der ehemalige Standort der Kinderwagen-Produktionsstätte zukünftig genutzt werden könnte. Die entwickelten Visionen zeichnen für das ZEKIWA Areal dabei unter anderem das Bild eines gemeinschaftlichen, grünen und produktiven Stadtquartiers.Ziel der Studienarbeiten war aber nicht nur eine konzeptionelle Entwicklung der Nachnutzung der Fläche, sondern auch die Einbeziehung der Aspekte des Hochwasserschutzes, die Altlastensituation sowie das Zusammenspiel mit der umliegenden Bestandsbebauung. Grundlage für die studentischen Arbeiten bildeten dabei eine umfassende Bestandsanalyse anhand von Ortsbegehungen und die Recherche weiterführender Informationen wie Bevölkerungs- und Nutzungsdaten.
Die erarbeiteten Ergebnisse unter Titeln wie „Höfe an der Elsteraue“, „Grüner Keil“ oder „Produktives Stadt-Quartier für Zeitz“ zeigen anschaulich, wie der derzeit größtenteils brachliegenden Fläche eine neue Nutzung zugeführt werden und sie für die gesamte Stadt Zeitz eine neue städtebauliche und gleichzeitig identitätsstiftende Funktion einnehmen kann. Durch die Einbindung des Areals zwischen Hauptbahnhof, Elsteraue und der Altstadt ergeben sich für die Weiterentwicklung der Fläche vielfältige Möglichkeiten. Die gestalterischen Antworten der Studierenden sehen dabei insbesondere eine Verdichtung der Fläche mit gemischter Bebauung aus Wohn- und Gewerbenutzungen sowie gleichzeitig eine umfassende Freiraumentwicklung entlang der Elsteraue zum Erhalt der wohnortnahen Grünraumstrukturen vor.
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Aufgrund von Faktoren wie Überschwemmung, Altlasten und Bevölkerungsentwicklung stellt die Weiterentwicklung der Fläche um das ehemalige ZEKIWA Gelände in der Realität eine komplexe Aufgabe dar. Die Arbeiten der Studierenden liefern hierfür wichtige Impulse und entwickeln Visionen für zukünftiges Leben und Arbeiten entlang der Elsteraue in Zeitz. Das ZEKIWA Areal ist Gegenstand des Sachsen-Anhalt-Projektes für ein Neues Europäisches Bauhaus. Die Antragstellung, mit der EU-Fördermittel für die Umsetzung des Projektes eingeholt werden sollen, erfolgt im Sommer 2023. Bis dahin wollen wir auch weiter im Austausch mit der Öffentlichkeit und der Zeitzer Stadtgesellschaft bleiben und bei nächster Gelegenheit hierfür zu einem weiterführenden Dialog einladen.Wir möchten Sie zudem dazu einladen, sich über diese Seite weiterhin auf dem Laufenden zu halten. Über Termine, Informationsangebote und neue Entwicklungen werden wir Sie fortlaufend informieren. Sollten Sie Fragen oder Anregungen haben, freuen wir uns über den Kontakt zu Ihnen.
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Schlagwörter: Lebensqualität, Neues Europäisches Bauhaus, Strukturwandel, Nachhaltigkeit, Stadt der Zukunft, Stadtentwicklung
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25. Zeitzer Michael. Existenzgründerpreis
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Der Existenzgründerpreis „Zeitzer Michael“ ist bereits zum 25. Mal ausgelobt.
Bewerbungsschluss ist der 11. November 2022.[/av_textblock]
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Der Wettbewerb richtet sich an Gründer*innen und Unternehmensnachfolger*innen.
Aufgerufen sind alle Existenzgründerinnen und Existenzgründer, die ihr Unternehmen im Zeitraum vom 01.01.2019 bis 31.12.2021 gegründet haben und dessen Sitz im ehemaligen Landkreis Zeitz liegt. Ebenso zählen Firmenübernahmen zu den Existenzgründungen. Bewerben kann sich auch, wer sich schon einmal um den Zeitzer Michael beworben hat und oben genannte Kriterien erfüllt.Argumente für Ihre Bewerbung um den Zeitzer Michael:
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Grafik: nach einer Idee von lumographics
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Zukunft rund um den Tagebau
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RevierWENDEkonferenz
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Von der Industrie- zur Energieregion
rund um den Tagebau[/av_textblock]
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DGB-Gewerkschaften debattieren Zukunft der Region
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Der DGB und seine Gewerkschaften wollen mit dem Projekt „REVIERWENDE“ die Transformation der Kohlereviere mit dem Ansatz einer aktiven regionalen und beteiligungsorientierten Strukturentwicklung sozial und ökologisch mitgestalten. Unter dem Motto „Von der Kohle- zur Energieregion rund um den Tagebau“ luden sie zur RevierWENDEkonferenz nach Hohenmölsen. Wir haben die Konferenz im dortigen Bürgerhaus besucht.
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Ob das als ein bewusstes Signal gesetzt war ist offen. Draußen am Bürgerhaus weht jedenfalls das Banner „REVIERWENDE“ im Wind, davor ein paar Fahrräder. Wind als eine der erneuerbaren Energien und Mobilität – auch drinnen ein Thema hier in Hohenmölsen. Im Saal auf großformatigen Plakaten Statements von Menschen, die zu Beginn der Neunziger einen ersten tiefgreifenden Strukturwandel erlebten – wie ein Zeigefinger: vergesst nicht die Wurzeln. Hier also, mittendrin im Mitteldeutschen Revier wird über Chancen und Risiken beim Umbau der Kohle- in eine Energieregion diskutiert.
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Das Wort Krise fällt öfter heute angesichts der aktuellen Entwicklungen seit Beginn des Ukrainekrieges. Davon ahnte vor zwei Jahren niemand, als das Investitionsgesetz Kohleregionen zur Unterstützung der Reviere im Kohleausstieg beschlossen wurde. Also kommen zu den „alten“ Fragen neue. Wo stehen wir im Strukturwandel? Welche Auswirkungen haben die aktuellen Krisen auf die Regionen? Was bedeutet das für die Entwicklung der Unternehmen, die Ausbildung und Personalplanung? Fragen, die mit Betriebsräten, Gewerkschaften, Politik, Wirtschaft und Verwaltung heute, thematisch wohlgeordnet und von Theo M. Lies moderiert, diskutiert wurden.Krise? „Wir haben keine Krisenphase, wir sind in einer Gestaltungsphase,“ sagt Matthias Lindig. Zu gestalten gäbe es gerade jetzt für Betriebsräte und Gewerkschaften jede Menge, betont der Betriebsratschef der MIBRAG. Zumal deshalb, weil das Gesetz strukturwandelrelevante Bereiche wie Unternehmensförderung, Bildung und Ausbildung ausblende, sieht er hier die betrieblichen Sozialpartner und lokalen Entscheidungsträger gemeinsam in besonderer Verantwortung. Mitbestimmung und Beteiligungsformate seien in diesem Strukturwandelprozess wichtig.
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Seine Gewerkschaft bemühe sich seit Jahren, strukturell wichtige Prozesse mitzugestalten, betonte Florian Hüfner (IG BCE). Das sei bisweilen gerade im Süden des Landes in betrieblichen Ebenen nicht einfach. Denn es gäbe eine ganze Reihe nicht unbedeutender Unternehmen, in denen es in Sachen Mitbestimmung und Beteiligung teils beträchtlichen Nachholebedarf gibt.Beteiligungsprozesse sind wichtig im Strukturwandel. Eine Orientierung auf Zukunftsfelder für eine erfolgreiche wirtschaftliche Entwicklung der Region soll der Revierkompass geben, den Henning Mertens von der Metropolregion Mtteldeutschland referierte. Der Revierkompass beschreibt, nach einem gemeinsamen Strategieprozess der beteiligten Gebietskörperschaften, im Ergebnis die Strategie in prägnanter Form und verbindet sie mit den sozioökonomischen Rahmenbedingungen bis zum Jahr 2040. Neben dem Team der Metroplregion Mitteldeutschland waren unzählige Akteure aus Zivilgesellschaft, Wirtschaft, Politik und den Verwaltungen beteiligt. Die Basis bildeten insgesamt 22 Bedarfsuntersuchungen, Machbarkeitsanalysen und regionalwirtschaftliche Studien in fünf Handlungsfeldern. Und wo stehen wir heute im Strukturwandel? Das diskutierten Landräte und Oberbürgermeister des Reviers.
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Gut aufgestellt und dennoch Sorgenfalten. So etwa lässt sich beschreiben, was die Verwaltungschefs miteinander diskutieren und an Einschätzungen teilen. Wichtige Infrastrukturprojekte, städtebauliche Projekte, Schulsanierungen und mehr – in den Städten und Gemeinden wird hart gearbeitet, den Strukturwandel zu gestalten.
Doch für die Kommunen, hier waren sich alle einig, seien die steigenden Energiekosten ein Riesenproblem, schon als Kostenblöcke an sich in Zeiten klammer Kassen. Doch die Herausforderung bestünde darüber hinaus in der Gestaltung dessen, was sie zur Bewältigung des Strukturwandels auf den Weg gebracht hätten. Viele Kommunen kämen durch die steigenden Kosten in Not, die Eigenanteile für die angebahnten Projekte aufzubringen.Ein weitaus größeres Problem beschreiben sie übereinstimmend die aktuelle Energiekrise als latente Bedrohung der industriellen Basis. Habe die uns gut durch die Finanzkrise getragen, stehe die Industrie im Revier nun durch die Entwicklungen selbst vor immensen Herausforderungen. Dennoch werde man natürlich miteinander an den Strategien zur Bewältigung der Folgen aus dem Kohleausstieg konzentriert weiterarbeiten. Dafür war die RevierWENDEkonferenz ein gute Boden für den Austausch und gegenseitige Information.
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Frische Ideen für die Region
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[av_heading heading=’FRISCHE IDEEN FÜR DIE REGION‘ tag=’h2′ link_apply=“ link=’manually,http://‘ link_target=“ style=’blockquote modern-quote modern-centered‘ size=’48‘ subheading_active=“ subheading_size=’10‘ margin=“ margin_sync=’true‘ padding=’5′ color=“ custom_font=“ av-medium-font-size-title=“ av-small-font-size-title=“ av-mini-font-size-title=“ av-medium-font-size=“ av-small-font-size=“ av-mini-font-size=“ av_uid=’av-l8ahw6j6′ custom_class=“ admin_preview_bg=“][/av_heading]
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„SCHICHT IM SCHACHT?
VON DER INDUSTRIE- ZUR INNOVATIONSREGION“Studierende präsentieren und debattieren
ihre Ideen im Strukturwandel[/av_textblock]
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Ein Blick in die Sommerakademie SOMAK 2022
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Hohenmölsen, 20.09.22 I Zum 19. Mal lud die Kulturstiftung Hohenmölsen Studierende zur Sommerkademie (SOMAK). Drei Tage, eigene Ideen zu päsentieren, die Ideen anderer zu debattieren und Feedback der Fachwelt einzuholen. Und manche von ihnen nahmen am Ende noch einen Preis mit nach Hause.
Thema des Vortragsprogramms: SCHICHT IM SCHACHT? Von der Industrie- zur Innovationsregion.
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SCHICHT IM SCHACHT? Vonwegen, davon will Andy Haugk nichts wissen. Im Gegenteil, die Begegnung mit diesen klugen jungen Menschen lasse ihn um die Zukunft nicht bange werden. Der Hohenmölsenser Bürgermeister ist seit 2011 auch Präsident der Kulturstiftung Hohenmölsen. Die war vom 18. bis 20.09. Gastgeberin für 16 Studierende bei der diesjährigen Sommerakademie (Somak). Am letzten der drei Tage waren wir mit Kamera und Notizblock dabei. Das hat sich gelohnt.Als ich im Bürgerhaus Hohenmölsen ankomme offerieren Lena Machens und Ann-Kathrin Foßler (Bild unten links) ihre Bewertung von vier Gestaltungsprinzipien der Permakultur. Es geht also um geschlossene Ökosysteme und die Dauerhaftigkeit in der Landwirtschaft. Nachhaltigkeit, überhaupt soetwas wie ein roter Faden bei dieser SOMAK 2022. Apropos Nachhaltigkeit, was nehmen die Teilnehmer*innen mit, was bleibt für sie aus der Sommerakademie, will ich von den beiden in der Pause wissen …
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… ganz viel, höre ich wie aus einem Munde von den jungen Frauen, die in Merseburg und Koblenz studieren. Der Austausch sei ihnen wichtig und wie Fachleute ihre Theorien bewerten. Spannend seien auch die Ideen anderer Teilnehmer*innen und die Begegnungen mit Menschen wie Problemlagen der Region. Sie würden gerne solch ein Angebot wie die SOMAK wieder nutzen.Tags zuvor trafen Sie mit lokalen Verantwortungsträgern aus Verwaltung und Politik zusammen. In der Zeitzer Nudel diskutierten sie über Harausforderungen des Strukturwandels in der Region mit Landräten und Politikern. Eine Befahrung des Tagbaus Schleenhain war auch im Programm, um hautnah die Braunkohlenförderung zu erleben.
So bunt wie das Programm waren auch die Themen, welche Teilnehmenden in ihren Vorträgen präsentierten. Manche riefen Erstaunen, andere Widerspruch hervor. Die Debattenkultur wohltuend offen und freundlich. Das fanden auch die fachlichen Berater*innen aus Wissenschaft und Wirtschaft.
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Letztere, Professor*innen und Unternehmensvertreter*innen hatten viel zu tun, die Vorträge der Teilnehmer*innen zu begutachten, auszuwerten, zu besprechen. Und am Ende auch die Qual der Wahl. Denn bei der Sommerakademie ist die Vergabe von Anerkennungs- und einem Förderpreis seit langem guter Brauch. Einzig beim Publikumspreis war die Jury außen vor, weil den die Teilnehmenden selbst bestimmen.Keine leichte Aufgabe für die Jury bei dieser Vielfalt und hohen Qualität der Vorträge. Das erste Bürgerschiff Deutschlands ist uns hier begegnet, welche Ideen es für eine nachhaltige Finanzwirtschaft gibt wurde diskutiert, wieviel und wo der Reifenabrieb unserer Autos landet hat uns ebenso erstaunt, wie der Maustag in einem Museum oder die Ideen für das zweite Leben einer fast verfallenen Schachtanlage. Das sind nur einige Beispiele für tolle Beiträge, die wohl alle einen Preis verdient hätten.
Dabei ist jedoch klar – alle Teilnehmer*innen sind Gewinner, auch ohne Preis. Wir konnten bei der Preisvergabe spüren, wie hier jeder dem anderen die Anerkennung gönnte.
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Der Versuch eines Fazit nach der Sommerakademie
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Bevor die Somak-Teilnehmer*innen, das Orgateam nebst aller, die dabei waren zum Steigerlied anhoben sprach Prof. Dr. habil. Andreas Berkner. Mit dem Hinweis auf drei Jubiläen im kommenden Jahr, trifft er eigentlich schon den Nagel auf den Kopf, wenn man ein Fazit ziehen wollte.Dann nämlich gibt es im 25. Jahr der Kulturstiftung die bereits 20. Sommerakademie und die wird vermutlich wieder von Ulrike Kalteich organisiert, die dann das 10. Jahr dabei ist. Allein diese Kontinuität sagts schon einiges aus über die Qualität der SOMAK Hohenmölsen. Deren Ergebnisse übrigens werden peinlich genau dokumentiert und wie in den Jahren zuvor in einer Broschüre publiziert. Es geht auch hier um den Sinn der Kulturstiftung, die Bewahrung.
Wie deren Präsident Andy Haugk bemerkte: „Nur wenn wir wissen, woher wir kommen können wir wissen, wohin wir wollen.“Einige Impressionen:
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